2026-01 — 02 · Designer
Marketing Site / LP Renewal
Following the rebrand, a full overhaul of slide-academy.com's messaging and funnel design.
Background
The September 2025 rebrand updated the app itself, but slide-academy.com — the public entry point — was still on the old brand. From January to February 2026, I ran a single sprint to rebuild the messaging, visuals, and funnel design on the new brand line.
Problem
- The old LP leaned toward “serious learning material,” which had a tone gap with the new “Duolingo of deck building” concept
- The funnel order was outdated — visitors had to travel too far before they could “try it casually”
- We had a new set of brand assets (color, typography, Surapen) freshly built for the app, but the LP wasn’t using them yet
Approach
- Rebuilt the hero: Set “Master deck building in 5 minutes a day for the AI era” as the main copy, in a layout that delivers “who this is for, what this is” within 5 seconds
- Funnel redesign: Reorganized into a simple vertical path — try it casually (free skill check) → feel the value (a learning preview) → plan comparison → sign-up
- Using Surapen: Spread the scene-based character assets we’d built during the rebrand across the LP for visual tone consistency
- Mobile-first: Since most of the target audience comes in on mobile, the layout, photography, and whitespace were all designed mobile-first from the start
Outcome
- slide-academy.com now lives on the new brand tone in production
- Messaging lands faster in the hero, so visitors are more likely to feel “this is for me”
- The app and LP now share consistent visuals, so users don’t feel a tonal break after they convert
Takeaways
The LP is “the UI users touch before the app,” so it only carries meaning when brand, messaging, and app UI all align. Rebuilding the LP right after the rebrand had a useful side effect, too: it updated the team’s shared sense of “what the new brand direction actually feels like.”