Freelance · 2024
Zen Japanese Massage
"Hand to Heart" — site design for Zen, a Japanese-style massage brand operating across Australia and New Zealand.
Overview
Corporate site design for Zen Japanese Massage, founded in 2013 and now running across six locations in Australia (Enmore, Wollongong, St Leonards, Surry Hills, Bondi Junction, Teneriffe) and Auckland CBD in New Zealand.
With "Hand to Heart" as the brand statement, I designed a tone that bridges Japanese craft and the AU / NZ customer context. The treatment menu, locations, and booking flow were rebuilt mobile-first.
Highlights
- — A balance between Japanese tone and English typography
- — Information design across multiple locations and treatment menus
- — A mobile-first booking flow
Outcome
The site highlights 23,000+ cumulative customers and a 4.9 Google rating.