Funda · 2025
Funda Enterprise
"The world's most fun financial-statement reading workshop." LP design for Funda Enterprise, a B2B training product.
Overview
LP design that coincided with the rebrand of Funda Enterprise, an accounting training product for companies. Positioned for an audience ranging from new hires to executives, the page emphasizes a quiz-based, participatory format and a custom feature that turns the client's own financial statements into training material.
To balance the trust HR teams need to push approvals through with the kind of impact that lands for executives, I designed the overall tone across customer logos, satisfaction figures, and the per-scale pricing breakdown.
Highlights
- — Redesigned how customer logos and cases are presented (Toyota, Dentsu, Yahoo! JAPAN, Canon, and others)
- — CTA placement and form design tuned for the internal approval process
- — An information structure for pricing and discounts that scales from 30 to 1,000 attendees
- — Typography and photography choices tuned to a B2B tone
Outcome
The site highlights 98% participant satisfaction and a 99% mindset-shift rate (Okamura case).